Internet Marketing Psychology & Intriguing Facts
Market Research MarketingA Newbie Guide - The Absolute Truth About Internet Marketing Helping people and giving Newbies "No Holds Barred" ..... ...... these images convey are autonomously sucked up by the unconscious mind to form a relevant or not so relevant memory.
This giving some stable meaning to the age old saying "a picture paints a thousand words".
So if you were thinking before reading this article that the look and feel of your website is inconsequential or secondary to the literal content conveyed, think again!
So if you want to instil a relevant memory of your website in your visitors mind don't overlook the power of creative imagery. If you don't make an impression with your imagery then a not so relevant memory will be formed and filed DEEP in the shadow realms of your potential customers unconscious mind, never to be retrieved again.
Focussing The Minds Of Others In The Direction You Want
Here are a couple of quick exercises that prove a point.
Exercise #1 - Close your eyes momentarily and for the period of approximately 1 minute I want you to do try and achieve the following.
Do NOT think of a black dog for 1 minute. Do it now.
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Did you have major difficulty NOT thinking of that black dog for a whole minute' No matter how hard you tried that damn black dog just kept running on into your mind right'
Exercise #2 - Close your eyes momentarily and for the period of approximately 1 minute I want you to do try and achieve the following.
I want you to think of a red rose for 1 minute. Do it now.
This task was relatively easy huh' Now to the point of the exercise..
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The focusing of the red rose was relatively easy enough, the second exercise also holds the key to the first exercise of NOT focusing on the black dog. The most effective way to NOT think of something is to think of something else.
Most importantly, we need to be aware that not thinking of something actually focuses the goal oriented part of the mind on that very thing, just as effectively as if you had chosen to think of it directly.
One can observe the principle of this exercise at work very effectively when parents walk their children home from school, they tell their children NOT to jump in the puddles right' But almost as if you could set a clock by it, your kids are back doing exactly what you told them NOT to do, yep they are jumping in the puddles.
By the parent saying to their children, don't jump in the puddles, this draws the kids attention directly to the puddles and in they go. Then the parents have the cheek to get upset at the children after they have quite effectively, if somewhat unconsciously directed them straight into the puddles.
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So how do you keep your children from jumping in the puddles you ask'
Think about it for a moment. The mind is a goal orientated decision making tool, you want the mind to focus away from the puddles, where do you want the mind to go' On the dry ground of course, so the effective thing to say is "keep on the dry ground", this focuses the mind of the child on the dry ground and not on the puddles.
Have you ever seen a child carrying a full bowl of soup' What is the natural reaction'
You shout "don't spill the bowl of soup" right' But by doing so, what has the child's mind registered'
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So how do you get the child to NOT spill the soup' Think what do I want the child's mind to do and the answer is "keep the soup bowl level".
Focus the mind towards the required task, invariably this will focus their mind away from the negative result that you instilled in their mind.
This is a very powerful psychological concept that can be effectively implemented into your internet marketing campaigns. If you want your customers to do something, maybe telling them not to do it may be more effective in certain situations, definitely "food for the taught". This approach would also help to instil one of the most powerful action emotions also, curiosity :)
Two very different sides to the same coin, sit and ponder on this theory for a while, think of the many possibilities and how you could make it work for you and your internet marketing campaigns.
About the Author About The Author ' Written by Steven Hands 'The Mind Manipulation Marketer'. Come join Steven's free monthly newsletter @ http://www.hypopticmarketing.com and implement these powerful psychological triggers into your internet marketing game.
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