Beware of Internet Marketing Dream Merchants
Marketing MixWhat if you could send out all the information that your potential customers have requested without checking your email or answering a phone' While this may seem ..... ...... door
with your money. As you open it, it says: Do to the next guy
what I just did to you!
I know the above scenario is rather simplistic but it does
occur all the time on the Web. That kind of business is
selling you a dream! The dream is the product! You must
Marketing PositioningAs human beings and Internet marketers, we can learn some important life and business lessons from nature's ..... continue to sell the dream to the next guy. Do you want to
become a Dream Merchant' I don't think so!
Beware of any company that requires an up-front investment
to become an affiliate member. They pump you up with dreams
of big money and the good life. Then the pressure starts for
you to purchase all kinds of products from them. Some of the
items are ordinary household supplies; quite mundane! Let's
face it: When was the last time you heard anybody getting
excited about dishwashing liquid'
Web Specific Products:
As you investigate online business opportunities I'm sure
you've become aware of needs that are specific to Web based
businesses. No matter what a Website is selling, its owner
will purchase some items that are necessary for doing
business on the Internet.
Another thing about selling Web business specific products
is that you are, in fact, selling a product. That is such a
comforting thought! There is a basic demand for your product
and it doesn't matter if your family or friends buy a heap
of them!
The list of Web specific products is endless, here are a
few:
Domains: You gotta have a name!
Hosting: Every Web business needs a home.
Website Design: Build and decorate your home.
Writing: Fill your home with content.
Copywriting: Write about your product and make it sell!
Images: Let folks see what it looks like.
The products above are the most basic items an Internet
Marketing TipGet your website indexed and listed on the major search engines in a matter of days! Best of all, ..... centered business needs. A name for its business and a place
to call home; the ability to do a written presentation with
images. You can't go wrong selling any of those listed
products. The competition will be great but you'll have an
Market Research MarketingA Newbie Guide - The Absolute Truth About Internet Marketing Helping people and giving Newbies "No Holds Barred" ..... endless supply of new customers.
The following products are of a secondary nature. I'm
including them because they will gain importance as we go
into our Broadband future. As a matter of fact, most will be
considered a necessity! Some are already widely used but
will have new features when implemented for Broadband.
Audio:
When visitors hear your voice it lets them know you are a
person, not just a Website.
Video:
So much better! You can present products, lessons, courses.
Video is going to be big!
Scripts:
A great way to build an Opt In list and discover the buying
habits of your visitors. Scripts can be used in so many ways
to enhance your visitor's experience.
AutoResponders:
Follow up to the initial customer contact is so important.
A Sequential AutoResponder is a must for doing business on
the Web. If you haven't already, get one!
Of course, there are many more Web specific business
products. Most are connected with promotion and advertising.
Some that come to mind: Traffic exchanges, message boards,
linking automation applications, turnkey website packages,
just to name a few.
When all is said and done, you're the only person that will
make the decision about your business choice. However, if
you are more comfortable selling a real product that
fulfills a real need, the list is endless! The Web is so
young it guarantees the supply of new customers will
continue for many, many years to come.
by Francisco Aloy
(C)2004 Francisco Aloy
============================================
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Marketing ManagementFor the last six years I have been living in the beautiful mountain town of Asheville, North Carolina. Three years ago I experienced ..... About the Author Francisco Aloy is the creator of The
Newbie Business Guide. Discover the
marketing punch of original content.
For more of Mr. Aloy's articles, visit:
http://www.newbie-business-guide.com
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