Are You Marketing to Who's REALLY on the Internet?
...... ... with a coach in the UK.
BUT ENOUGH ABOUT ME, WHAT ABOUT YOU'
Marketing StrategyHave you ever been horrified and intimidated at the convoluted, jargon-reliant ..... ' Whatever you're selling, are you pitching it to women'
' Whatever you're selling, have you included products for women'
This doesn't mean you need be painfully artificial (placing your power tool in a graphic of daffodils), but it does mean if you're pitching your power tool with a bikini-clad babe, or showing a pert young thing for your "live chat", or alienating the huge singles' and Islamic markets in your Christmas marketing, D+ for you on your marketing emotional intelligence test.
Consider putting the face of a virile young man on your chat graphic.
Vector MarketingZig Ziglar the famous self help guru was once quoted as saying "You can get everything you want in ..... And consider that nearly half your consumers are single -- the Carnival cruise line is the only one I know of that offers a true singles-rate (not a single rate based on double occupancy), and the Costa also gets kudos from me (a single woman) for providing Gentleman Dance Hosts. Combining both might win my cruise business and I cruise often.
' THE BOTTOM LINE: Put your dip stick in your gender-bias and see how it comes out
"US" INTERNET'
Notice I specified "US" here, because the statistics were about US users.
Marketing SalesmanshipHi, Discover the exact strategies that Internet marketing authority, Corey Rudl personally uses to MAKE $10.42 FOR EVERY $1 HE SPENDS in online marketing ..... However, I'm getting more and more hits on my site from folks outside the US (and glad to have them), and other webmasters are reporting the same.
This month so far, I've had visitors to my website from: UK, Canada and Australia, the Netherlands, Singapore, Argentina, New Zealand, Japan,
Luxembourg, Brazil, Belgium, Slovak Republic, South Africa, Germany,
France, Namibia, Indonesia, Israel, Malaysia, Mexico, Cyprus, and
Switzerland.
BUT -- when we talk about "US" Internet users, there are 80 million
multicultural Americans in the US now, with over 1 million new immigrants yearly.
TRENDS
In coaching, web visits and ezine subscribers precede personal emails
precede Internet course learners, clients and licensors for my EQ products. Look at the trends:
' Last year I started getting more emails from Canada, the UK and
Australia. Now 1/4th of my practice is from those countries.
' This year I'm getting several emails a day from people whose first language is not English. This month alone I've heard from Nigeria, Malaysia, India and the Philippines, and increasingly am getting clients from the UK, Australia and Canada.
In coaching, emails precede clients, so I'm expecting more clients from non-Western nations to follow, and wishing I knew more than English, Spanish and French.
I have ezine subscribers from more countries than I can name. In fact I didn't know some of them were countries and it's been a wake-up call. I'm doing my homework, are you'
And most surprisingly, a whopping 20% of the learners taking my Internet courses are from non-US countries including France, New Zealand, Australia, the UK, Ireland, Russia and Indonesia.
I'm also being approached for strategic alliances from coaches in the UK and Malaysia. Can Singapore be far behind'
TamingTheBeast says users from India are coming on strong. "Up until
now," they say, "the Internet has been very focused on the US ...[but] by 2003, the Asia Pacific region will catch up and overtake in regards to Internet usage." By sheer force of number -- see email above.
'And perhaps we should consider putting ni hao, guten tag, konichiwa, or buna ziua on our websites. Go here: http://www.ipl.org/div/kidspace/hello for ways to say "hello"in one of the 2,796 languages on this planet
'Start submitting our websites to the Asia-Pacific search
engines and indices. Here's one: http://www.asiaco.com .
'Get used to emails that read: "Now you can send Indonesian
virtual greeting cards to the one you care with only just some simple clicks" and "That's bang-on."
'Brush up on multi-cultural selling - don't confuse Indians
and Pakistanis because they've been at war for centuries. Indians are primarily Hindu who speak Hindi while Pakistanis are primarily Muslim who speak Urdu. Pick up a copy of Michael Lee's "Opening Doors" (http://www.amazon.com/exec/obidos/ASIN/1886939322/susandunnmome-20 ).
'Prepare to start hearing "neesh" instead of "nitch" for that niche you're trying to claim.
'Get a currency converter on your website. There's a FREE one here: http://www.xe.com , and be ready discount your professional services for Canadian clients. They expect it.
'Put the name of a professional translator in your Outlook Express. In Spanish you don't say "I love my clients" by using the "love" verb, that's erotic; you say "my clients please me."
'Stop looking for "Article Archives" and start looking for
Email MarketingAs those of you who've been receiving my ezine for awhile know, I LOVE Internet Marketing! In fact, I love everything about it, and find all aspects of it very ..... "Free Ideas." It's all the go. But no advertorials, please.
'If you're going after the asiadragons dot commers, be prepared
to call your password your "Secret Word" and YOU DON'T HAVE TO ENTER
YOUR PASSWORD TWICE!!
'And prepare for daily conversations that begin, "We don't want war over here, do you' Why aren't you doing something [in the US] to
stop it'
And, let's see, perhaps having an international Internet dating service
for un-childed women over 35 might be the gold mine of the century'
Recommended reading
Michael Lee's "Opening Doors" (http://www.amazon.com/exec/obidos/ASIN/1886939322/susandunnmome-20 ).
About the Author 'Susan Dunn, The EQ Coach, maintains an international coaching practice
and markets clients on the Internet. She is #1 on google and yahoo and
the author of "Writing Articles for the Internet to Sell" ( http://www.
webstrategies.cc/development.htm ). Article-writing services available.
URL:http://www.susandunn.cc . Mailto:sdunn@sdunn@susandunn.cc .
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