insurance marketing

Internet Marketing

John Reese

An Internet Marketing Strategy That Works

Insurance Marketing
These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing .....

These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.

You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.

Promoting your web site on-line and building traffic is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be.

Marketing Strategy

Have you ever been horrified and intimidated at the convoluted, jargon-reliant .....

So, what about the large percentages of the population who are not' They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.

Key Off-Line Internet Marketing Strategies

Here are some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:

' TV, print and other advertising

' Stationary and business cards

Marketing Tip
Get your website indexed and listed on the major search engines in a matter of days! Best of all, .....

' Catalogs, fliers, billboards, blimps, etc.

' Direct mail (prominently on every document)

' Telemarketing (make it part of the script)

' News releases to targeted media.

Marketing Material
How do you score on the Internet marketing Emotional Intelligence Test, i.e., are you marketing APPROPRIATELY t o who's REALLY on the Internet' EQ means, among other things, .....

The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.
Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.

Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of the best ways to market your website off-line is direct mail postcards.

If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to the office the next day.

Click Marketing Pay Per Ppc Promotion Strategy
I was just thinking about something I'd like to share with
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This is not the only medium that ......