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Internet Marketing

John Reese

A New Twist on The Future of Internet Marketing

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As we look forward into the new year, there is a
level of uncertainty about whether our marketing
lives will remain similar to how they are now --
or do a complete 180 and run in the opposite
direction.

How can we predict what direction marketing will
take in 2003' It's beyond my humble disposition
to make a sure claim about the future of Internet
marketing. However, with a mixture of my personal
recent discoveries and those that I've found
elsewhere, I believe I have a fairly predictable
idea.

It's not what you expect.

Are you ready'

I believe that the future of marketing is in
tangible items.

What'! How dare I make such a claim' Everything
is supposed to be automated! The man in the eBook
told me I can spend three weeks in the Bahamas,
never lift a finger the entire time, and come

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home to millions in my bank account!

I know, it's a grueling concept. But hear me out.
Just when you may think you know what I'm getting
at, I'll be sure to throw another twist at you.

There are two reasons why tangible items will be
the next big boom. First, they decrease the
refund rate. With an automated system, it can't
be easier for a customer to order your product,
download it, then drop you an e-mail saying,

"Please give me a refund for XYZ. Thanks."

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Working from home can get stressful. With all the distractions presented to you each day .....

Goodness knows I've done it if the product didn't
deliver as promised.

After pouring your sweat and blood into the
wonderful eBook you created, how rewarding will
you find it to keep up with the ever-increasing
return rate'

On the other hand, if you ship a tangible
product, what percentage of customers want to go
stand in line at their local post office, and on
top of that, pay for shipping costs to return the

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item'

Second, they increase customer loyalty. I don't
know about you, but getting a tangible product in
the mail always excites me. Lately I've found
several websites that offered to send a free tape
or CD with no shipping costs.

I've recieved a Robert Allen tape and CD, as well
as a Dan Kennedy tape on Magnetic Marketing.

That was it. I immediately had a considerably
stronger attachment to the websites that sent me
a tangible product with real, human hands, than
those websites that offer a free eBook download
or similar.

The website that sent the Dan Kennedy tape also
sent a letter along with it. The site owner made
sure I knew that if I ever wanted discounted Dan
Kennedy products, I should visit www.xyz.com.

Any ......