64% Internet Marketing
Database Marketing"9 Great Reasons To Help An Internet Marketing Newbie" Written By Jeff Schuman ' 2004 http://www ..... ...... service at http://www.recommend-it.com/, which is also free and sometimes runs competitions whereby your users stand a chance of winning something if they recommend their friends (which increases the recommendations). This method is easier for you but a little harder for the user because they have to click on a button, go to Recommend-It's site, fill out a form, and then they are done. The more steps they have to go through the more likely they may abort the whole thing and not recommend new friends next time.
This is a very powerful formula because whenever your visitor is done visiting your site, they are automatically given an absolutely easy way through which they can recommend your site to their friends. And it is in their face so it has their undivided attention.
Now we need to build this capability into our web pages.
Step 1
Build a fast loading web page that thanks your visitor for their visit, wishes them a nice day, and invites them to come again. That is all in two or three short sentences, not a whole paragraph. Below that, have your recommendation form or button from Recommend-It. That's it. Save it somewhere in your site. Let us say the URL to this page is http://www.yourcompany.com hankyou.htm.
Step 2
On every page on your site, add this in the head of your pages (somewhere between the and tags):
This JavaScript script will open the new window that has your thankyou.htm page. Make sure you change the URL above to point to your recommendation page.
Step 3
On every page on your site, add this in the tag:
Marketing ConsultingMore and more people are considering the World Wide Web as a great opportunity to offer .....
onUnload="exitcnsl()"
Your body tag will look something like this: or if it has other properties such as a background color. This tells the browser to execute the JavaScript in the head section if the user goes to another page or closes the browser.
Bulk Email Marketing1) The value proposition The Rich Jerk claims: * To reveal the unorthodox marketing ..... Step 4
On every page on your site, add this to every link that you have on those pages that goes to another page within your site:
onclick="exit=false"
This is how it will look like on a link:
To go to our samples page click here at this time.
This tells the browser that if the user clicks on that link, the JavaScript should not be executed. This makes the whole process dormant until the point where your visitor is leaving your site. When the user is leaving your site, they will either shut down their browser, type in a new URL into the browser, click on a link in your site going out of your site, or use their 'Back' button to take them to a site they were in before coming to yours. All these actions will not set the 'exit' value to 'false' and so the JavaScript will be executed. Remember, this is added only to links that go to pages within your site so that those links set the 'exit' value to 'false'.
That's it!
A bonus application for this
An excellent place to have this is in your search engine positioning doorways. As you may already know, perhaps the best way to get lots of free traffic is to achieve top search engine positions using doorway pages. Doorway pages are pages that are designed to rank highly in search engine results. For more information on doorway pages, see www.searchpositioning.com. The problem is that doorway pages are often not too pleasing to the eye, and cannot be made to look as good as the rest of the pages on your site. That is because they have to strictly adhere to certain text statistics to score highly. So even if you do have a great doorway page that ranks highly, a user may find it and come to it but decide not to click through to your site because they were not too pleased with how your doorway looks like. By adding the JavaScript pieces discussed above, and setting your home page as the URL the script opens in a new page, you will be assured that one way or another, that visitor will see your site as long as they get to your doorway page.
Resources
You probably have quite a few questions on all this, especially if you are new to the web. Since I may be unable to answer all your questions due to time constraints, I want to leave you with a list of sites where you can direct your questions and get more information from.
Recommed-it.com (www.recommend-it.com) has a recommendation service.
CGI Resources (www.cgi-resources.com) has about 70 form processors, some of which are perfect for your recommendation application.
Javascript.com (www.javascript.com) has links to more information on JavaScript.
SearchPositioning.com (www.searchpositioning.com) has extensive information on search engine marketing and doorway pages, and a tool that creates doorway pages for you that already have the JavaScript built in.
I wish you all the best in your marketing efforts online. Please do not ignore these techniques.
About the Author David Gikandi
support@searchpositioning.com
SearchPositioning.com
http://www.searchpositioning.com
Positioning is 95% of your business!
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